So you want to start your own skincare line?
Whether this is a brand new idea you’re exploring or a dream you’ve had for years, chances are you’re feeling excited.
Maybe even a little overwhelmed, because you don’t know where to start or what to expect.
Like any goal, you know there will be obstacles and challenges to overcome.
If that sounds about right, consider this guide your crash course on what it takes to launch a successful skincare line.
Know the Ins and Outs of Skincare
Before you dive in and commit to creating your own skincare line, take the time to learn everything you can on the subject.
This could mean taking a trip to the library to find books (or e-books if your trip is a virtual one via your tablet or phone) to read.
Or, it could simply mean a heavy use of the internet to uncover credible articles, forum discussions, and interviews detailing the ins and outs of skincare.
The more knowledge you have on the subject, the more informed you will be when it comes to making decisions on…
- The type of skincare line you want (natural, vegan, etc.)
- The exact kind of skincare products you want to make
- The skin types you want to cater to
- Even your long-term business plan and branding
If you’re serious about starting your own skincare line, then take your research a step further and find an expert willing to share their experience with you like a dermatologist.
Even better, find someone who is exactly where you want to be right now: a successful entrepreneur with a lucrative skincare line.
You can request for an interview (or a series of interviews) to ask pointed questions you can’t find easily with a Google search. Questions like what challenges they’ve faced and how they overcame them.
Be sure to prepare your questions beforehand, so you get the most out of your meetings.
Once you have a solid foundation to stand on, you can use your knowledge to lay down the groundwork for your business.
Create Effective and In-Demand Skincare Products
All that research you had to do? This is where all your hard earned knowledge on skincare comes into play.
Because with it, you’ll have an idea of the products that are in-demand and what kind of ingredients you want to use.
That’s how you’ll be able to determine what kind of skincare line you want to create. Do you want organic and/or natural-only products? Or, do you want products that cater to a specific skin care problem unique to certain age groups or ethnicities?
Once you know that, you can figure out what product you want to start out your line with.
While anyone ambitious reading this may want to create an entire skincare line right away, this isn’t recommended for people just starting out.
It’s actually much easier (and cost-effective) to start out with a single hero product to position your brand. Your hero product is what your business will become known for and separates you from your competitors.
That’s why you will want to ensure your product is effective, in-demand, and will solve your customers’ problems.
Need an example? Look no further than Megan Cox, the creator of WINK— an oil designed to promote the regrowth of lashes and eyebrows. She realized both women (and men) were struggling to find a solution to eyelash and brow restoration. So she created Wink and used it as her hero product.
Now you may be wondering how much it costs to start your own skincare line. Or, even how to go about creating your hero product once you know what direction you want to take…
Well, that answer is a tad nuanced. It depends on how you decide to approach your business, which we’ll cover next.
The “Do-It-Yourself” Approach
So you’ve decided if you want something done, it’s better to do it yourself.
If this is your mentality, you’re applauded for your drive and ambition, because starting a skincare line is no small undertaking.
Even though this approach may mean a smaller start-up cost on product creation, you will be investing a lot of your time, energy, and effort into getting your skincare line up and running.
Here’s some of the main steps you’ll take to launch your skincare line:
- Choose your hero product
- Find formulas online or create your own
- Buy the materials to create your product (you’ll need to find a supplier for ingredients)
- Make the products yourself (you may need to set up a manufacturing space based on FDA guidelines)
- Test your products for safety (FDA does not required for any particular cosmetic product, but you are responsible for ensuring your product is safe)
- Buy packaging materials (though you can get affordable packaging from Amazon, it’s useful to have professional branded packaging)
- Locate storage space
- Plan and prepare for shipping and fulfillment logistics
- Set-up customer service
- Get licencing, permits, and any insurance needed
- Have a way to market and sell your products
That’s a lot to handle on your own. That’s why this approach, even at its minimum, is not for the faint of heart.
However, if you’re truly committed to doing it yourself, the next thing to consider is how much you would have to invest to get started.
So, How Much Would The Lone Wolf Approach Cost?
At this point, you may have realized it’s not possible to start a skincare line without investing some money.
Outside of creating the product yourself, you still have to cover the cost of…
- FDA certified manufacturing facility (if your home cannot be FDA approved)
- Product testing (recommended)
- Warehouse storage
- Shipping and fulfillment services
- Hiring customer service
- Branding and design (logo and website)
- Marketing (content creation, paid ads, and more)
At its best, this could cost you under $1,000, assuming you’re willing to be a one-man show and take on everything by yourself, including all your packaging, shipping, customer service calls and marketing/branding efforts.
At its worst, it could cost you up to $20,000, but even then, you’re still likely taking on the role of a lone wolf as you strive to keep up with product creation.
In reality, how much it costs to start your skincare line depends on a few factors.
For instance, the number of products you’re creating will impact how many ingredients you need to buy. It will also influence how much storage space you will need to rent.
The start-up cost will also be determined by your willingness (or lack of) to outsource agencies to handle customer service, shipping and fulfillment, or your marketing.
This doesn’t even take into account all of the time and energy you’ll be spending to get your product launched and running.
If doing it yourself doesn’t sound right for you, there is a better way — one that gives you the ability to focus on what matters most for your business: marketing and selling your products.
The Smart “Leverage White Label” Approach
This approach is exactly what it sounds like. Instead of depending on yourself to take care of every single aspect of creating (and maintaining) your skincare line…
You leverage other peoples’ time, energy and resources to do it for you.
In this case, you want to leverage a private white label company that’s willing to…
- Manufacture your products
- Store your products (avoiding warehouse fees)
- Handle shipping and fulfillment
- Manage customer service
Some private label manufacturers like K&B Labs go a step further than this and also offer branding services to create a logo, website, and attractive packaging for you.
This leaves you free to focus your time and energy on simply getting your products in front of willing and eager customers.
So, How Much Would Leveraging White Label Cost?
As for the start-up cost, it can range anywhere from $1,000 to $20,000. However, this depends on the quantity of your initial order and the add-on services you choose (branding, packaging, etc.).
Some white label companies require a large initial order to get started. So it’s important to consider your financial situation to assess what you can afford.
If you’re not sure what you can afford, don’t worry about it. Most white label companies are willing to discuss your budget during a consultation.
That’s why K&B Labs offers free consultations to help start-up entrepreneurs successfully launch their skincare line.
It’s also why they offer a lower minimum order of only 250 units. Depending on the cosmetic product’s formulation, the starting price ranges from $250 to $1250, making it easier for new entrepreneurs to find their footing.
Design an Integrated Brand For Your Skincare Line
Your brand covers more than the look and design of your logo, website and packaging. It also covers your mission, values, and philosophy.
Don’t just create a name for your business. Give your business meaning by developing a compelling theme and story your buyers can latch onto.
They want to know who you are, what your brand stands for, and why they should choose your product over another.
Remember Megan Cox? Here’s how she uses fruits and flowers to communicate her brand’s mission to solve “beauty problems with real science, natural and organic ingredients.”
Here’s a few simple tips for branding your skincare line:
- Know your brand’s mission and values
- Identify your brand messaging.
- Ensure your branding is consistent across marketing channels
- Create a persona or voice for your brand
- Create a tagline that captures the essence of your brand
- Design an compelling logo and website
Cover Your Bases on the Legal Front
Before you even begin, you will need to register your business name. You will also need to find out what licenses and permits may be required in your state to legally run a business and create a skincare line.
On top of any licenses or permits required, you will need to secure product liability insurance. This protects you from being held liable from any unforeseen incidents like a customer getting a skin rash from using your product.
To ensure you have everything covered, you may wish to contact your local business attorney. However, there are affordable sites like LegalZoom to help navigate through this if you’re on a budget.
Get Your Product In Front of Your Target Audience
Now that you have your skincare products created and ready, all that’s left is creating a marketing campaign. One that will spread brand awareness and persuade people to buy your skincare products.
Here are a few of the different ways you can build an audience at a low cost using organic media:
- Create an ecommerce store (your website)
- Blog articles (Search Engine Optimized)
- Listing products on Amazon, Google Shopping and more
- Social media
- Email marketing
If your budget allows it, you may also wish to consider using paid media ads to promote your brand and products.
If done well, ads can increase the number of qualified leads visiting your website faster than organic online searches can.
Start Your Skincare Line Today With A Proven White Label Manufacturer
Rather than do it yourself, you can leverage the expertise of professionals in the white label skin care industry. This way you can focus your time, energy and effort on the results — not the process.
K&B Labs offers a free consultation where we will review your brand, goals, timeline and budget and offer our expertise on your product, formulization, packaging and more.
Ready to kickstart your own skincare line? Click here to schedule a call now to discover how we can help you simplify launching a successful skincare line.