Making a DIY kit can be a blast and super useful. You can give them to a loved one as a care package or take a personal spa day at home after a candle-lit warm bath.
Better yet, you can offer them as a fun party activity at a friend’s baby shower, wedding, or ultra mellow bachelorette party.
Making a kit to sell online, on the other hand, can still be fun, but it does come with a list of pros and cons.
So if you’ve been thinking about selling a DIY kit, you’ll want to find out everything involved ahead of time.
To get started, here are a few things to ask yourself before you begin brainstorming body lotion formulas and hunting down ingredients.
Do You Want to Make The Kit Yourself?
If you’re considering making kit after kit yourself, more power to you.
Maybe you’ve decided to go it alone because it seems like the easiest and more affordable option.
After all, when you want to make a new homemade lotion for yourself, it can be really fun.
You get to experiment with different ingredients and create flowery fragrances that smell good. New recipes are a blast to explore and try out, and if you do it yourself, you’re saving money on hiring help.
Well, the moment you decide to start selling the kits you make online, you realize there are more than initial start-up costs to consider.
For one, starting a business — even one that simply sells DIY kits — means a huge commitment on your part.
Simply consider the amount of time, energy, and effort it will take from start to finish. There are the steps for product creation, but there’s also branding, marketing, and shipping fulfillment.
You get the idea.
There are also FDA regulations and legal requirements you will need to meet to, well, sell your product legally.
To give you an idea of what’s involved, here’s a quick list of things to consider as you get ready to create your own business.
1) Get Ready to Make Homemade Facial or Body Lotion Kits
This starts with the recipe you want to use (preferably a recipe you own) to finding an ingredients supplier and putting together the kit yourself.
A few questions you may want to consider are:
- What type of lotion or skin cream do you want to create? (Facial, body, or both)
- How many do you need to create and sell to get a profit?
- Can you keep up with production if demand increases?
- Do you want to add in any complimentary purchase gifts like lip balm, soap, or a scented candle? If so, do you plan on making these yourself as well?
- Do you have the equipment and manufacturing space at home?
- Do you have storage space at home for your ingredients, tools, and goods?
- If you don’t have room at home, do you have the resources to secure an FDA-approved registered manufacturing facility and storage space?
2) Take Care to Understand the Laws and Regulations
When you’re selling something online, you want to ensure your business and goods are in compliance with any federal, state, and local laws.
This includes getting any required business licenses or permits you may need to make them in your kitchen or back office.
It also means ensuring your kit is compliant with any FDA regulations. For instance, certain ingredients may need FDA approval.
As a bonus tip, be sure to get product liability insurance for your kit. If you are making a body butter lotion, and a customer gets a rash from using it, you’ll be protected from being held liable for that buyer’s reaction.
3) Create Labels
Touching back on FDA regulations, labeling your cosmetic products are a must.
Yes, you’ll want them to look attractive, so you can catch a browsing customer’s eye, but the label’s use is also important for keeping your product FDA compliant.
On your label, you’ll need to…
- List all of the ingredients.
- Explain the proper use of the product
- Include your company’s name and address
What you don’t want to do is make false claims on your label.
If you put a claim like “Erases scars fast,” but your lotion helps ease the appearance of scars over several weeks, this may be considered false advertising.
4) Marketing and Selling
Making your product and crossing all your legal t’s is just the beginning, you need a platform ready to host and sell your goods from. Think Amazon, Etsy, or your own eCommerce store.
Next to that, but equally as important, is having a branding and marketing plan in place, so you can get interested eyes on your DIY kit. This is essential.
Without a brand or marketing strategy, your merchandise will just sit in storage, collecting dust.
Branding covers your company name, logo, and website. Marketing is your chosen approach to getting traffic, either organically through blog articles and social media or through paid media ads.
Or, Leverage A Private Label Manufacturer to Make It For You?
Leverage is exactly what it sounds like. Instead of doing all the work, you hire a private label manufacturer to use their time, energy, and effort to create and manage your merchandise for you.
All that time you would have spent making kit after kit, now can be spent on what matters most to any business: marketing and selling your merchandise.
First, What Exactly Is A Private Label Product?
Private label products are generally physical items that can be customized and sold under your brand.
The private label manufacturer usually mass produces the product according to your exact specifications. Usually, this means you need to understand your product really well and have a design or formula ready for a private label manufacturer to use.
However, at K&B Labs, you can take an existing brand you like, and they will reverse-engineer it to replicate its formula as closely as possible.
Think of your favorite body lotion. If you love its fragrance and want to recreate its scent in a unique formula, K&B Labs works to replicate the scent as closely as possible.
You can also customize the product in order to differentiate it from similar merchandise in the market. In this case, you can tweak the scent and change the product container’s size, shape, or color.
After all the terms are finalized, the rights to sell the product are sold exclusively to you. This means no one else can buy your product from the manufacturer and sell it as their own.
Why Should You Choose a Private Label Manufacturer
Remember all those headaches highlighted earlier, well, hiring a private label manufacturer lets you take advantage of services like…
- Custom-formulation (no recipe hunting)
- High-quality manufacturing regulations
- Product creation in an FDA approved registered lab and manufacturing space
- Product storage (avoiding warehouse fees)
- Shipping and fulfillment
- Customer service
This can save you from worrying about…
- Making quality and effective goods people will love to buy
- Having manufacturing space in your home (or renting an FDA approved facility),
- Having storage space in your home (or renting a warehouse for storage),
- Labeling your goods,
- Understanding FDA regulations (the manufacturer worries about that for you),
- Shipping and fulfilling orders
That’s why leveraging a private label manufacturer gives you back your time and energy to create a marketing and selling strategy that gets your merchandise in front of eager buyers.
What to Look For In A Private Label Manufacturer
When choosing a private label manufacturer, you want to evaluate both your unique needs and the qualifications of the manufacturer.
When looking for a manufacturer that specializes in beauty and skincare private label products, ask yourself…
- Do they have the materials needed to produce your kit?
- Do they offer a low and affordable price for production?
- Can they ensure your product is produced at the highest quality?
- Will they package and label your products for you?
By answering these questions, you will be able to pinpoint whether a manufacturer will serve you and your brand’s needs or not.
What You Choose Will Depend On Your Resources and Commitment Level
Whether you choose to do it yourself or leverage a manufacturer to do the work for you, will come down to a few things.
First, what resources do you have to work with? What is the minimum investment you’re willing to put into this business?
While you think about your financial budget, remember to evaluate how much time and energy you’re willing to commit as well.
If you decide to go all the way — do the product creation, marketing and selling, and then shipping and fulfillment by yourself — then all we can say is this: be careful of burnout. When you try to do it all alone, it can hurt, more than help you, in the long run.
Our advice would be to start with a small batch of kits and work your way up. Even big brand names had to start somewhere and work their way up the recognition ladder.
If you choose to leverage a private manufacturing company, then you must recognize time as your most precious resource, and we completely agree with you.
The only thing left to consider is how much finances you have to work with.
Some manufacturers require a large initial order. However, K&B Labs understands start-up entrepreneurs are working with limited resources and offers a low minimum order of only 250 units.
Depending on the formulation, the starting price can range from $250 to $1250.
However, if you’re not sure what you can afford, don’t let that stop you.
Get A Free Consultation With K&B Labs
K&B Labs offers free consultations to meet you where you’re at. We evaluate your unique needs based on your goals, timeline, and budget concerns.
We also offer expertise on products, formulization, packaging, as well as marketing, and branding.
Have a kit idea, you’re ready to run with? Schedule a call with us now to learn how we can help you kickstart your online business.